What a pre-construction development website needs in Mexico

A MX$9,500 landing page and a MX$42,000 listings site solve different problems. Which one your development needs depends on the pre-sale stage you are in, not on how many units you are selling. At WebKoi we deliver either in 1–3 weeks. We tie each one to what we measure in our clients' CRMs in 2026: 60% of new leads get contacted and 20% reach a meeting. Below, we match each stage to its website, its price and what happens to a lead after the form. All prices are in Mexican pesos plus VAT.

The website changes with the stage: Friends & Family, pre-sale and pre-sale during construction

At WebKoi we recommend these timelines for a Riviera Maya or Pacific coast launch:

• Friends & Family: 1–2 quarters.
• Pre-sale: 6 months, until you complete 12 months of pre-marketing.
• Pre-sale during construction: 1–2 years, depending on the type of build.

Each stretch calls for a different piece. Buying a full listings site before your unit mix is locked means paying for unit pages you will rewrite.

Friends & Family: conversion landing page

You do not need a full website for Friends & Family. At this stage you have the lowest price on the table and a unit mix that is still shifting. Our MX$9,500 conversion landing page is enough: 1 page with a form, a WhatsApp button and SEO. Its job is to capture the first referral buyers while you finish defining inventory.

Pre-sale: advanced landing page

During the 6 months of pre-sale your ads are running. That is when we move clients to the MX$16,000 advanced landing page: 6+ sections, analytics and an A/B version. The A/B version tests which headline or entry price brings more forms on the same Meta budget.

Pre-sale during construction: listings site

Once construction is under way and inventory is defined, the MX$42,000 listings site carries 1–2 years of sales. It includes up to 25 unit pages, filters and a map. Late-stage buyers arrive comparing units, not asking whether the project exists.

Scope and pricing for each piece are on our real estate web design page.

What buyers check before leaving their details: inventory, prices, location and paperwork

Our interactive pre-sale checklist walks through documentation, the bank trust, timelines and penalties. Use those same points as the outline of what your site must answer before it asks for a phone number. If the site shows only renders, a buyer reading from the US or Canada has to email you to learn the basics. That answer should already be on the page.

What has to be visible:

• Inventory: one page per unit. The MX$42,000 listings site holds up to 25 unit pages with filters.
• Prices: price per unit and the payment schedule for the current stage, whether Friends & Family, pre-sale or pre-sale during construction.
• Location: a map inside the site, next to the unit page, not a loose link to another app.
• Paperwork: how the bank trust is structured, delivery timelines and penalties, in the order our checklist reviews them.

For visuals we use our MX$9,900 per-property package: 20 photos, a 2-minute video and drone footage. It is produced by our real estate photo, video and drone team. 3D renders and virtual tours are outside our catalog; you quote them separately with external providers.

Showing available units without manual updates

Your inventory may change weekly and live in a CRM or on listing portals. In that case, the piece we quote to keep it in sync is our real estate integration, from MX$35,000. It covers CRM, portals and inventory sync, so the site reflects what your sales team marks in its system.

Speaking to the investor: bilingual, location data and return numbers

The English/Spanish version adds 35% to the project cost, with a MX$6,000 minimum. Lead-capture calculators cost MX$8,500 each or 3 for MX$21,000. With these two pieces, a buyer in the US or Canada has what they need on the site to decide.

Bilingual from day one?

On a MX$9,500 conversion landing page, 35% falls below the minimum, so the second language costs MX$6,000. Our rule is simple:

• If your ads will target the US and Canada from launch, the English version ships with the site. In our clients' early-2026 Meta campaigns, a lead cost MX$75–150. Sending that click to a Spanish-only page means paying for it without giving the buyer what they need to decide.
• If Friends & Family sells to a local network, the second language can wait until pre-sale, when you move up to the advanced landing page or the listings site.

Location data that changes the conversation

According to our zone comparison tool, Aldea Zama in Tulum sits at MX$65,000/m². Marina Vallarta in Puerto Vallarta sits at MX$55,000/m². Putting the zone's price per square meter next to your unit saves a foreign investor from opening another tab to compare. Both markets are in our Riviera Maya and Pacific coast zone comparison tool.

Calculators that earn the email

The calculators we build cover rental ROI, closing and deed costs, and valuation. Each one asks for contact details in exchange for the result. Try the logic in our rental ROI calculator before choosing which one goes on your site.

From form to WhatsApp to CRM: no lead goes cold

In our clients' CRMs in 2026, 60% of new leads move to contacted and 20% reach a meeting. On Meta, cost per lead ran MX$75–150 at the start of 2026, with peaks of up to MX$500. At those prices, every lead nobody contacts is lost ad spend. The site has to hand each lead to your team the moment it arrives.

This is the chain we build, in the order we install it:

1. Form plus WhatsApp on the landing page. Included in the MX$9,500 conversion landing page. The prospect chooses whether to message on WhatsApp or fill in the form.
2. Tracking. Our lead campaign tracking setup costs MX$3,900 and covers the pixel, Conversions API and GA4. That way Meta receives every form as a conversion.
3. WhatsApp Agent, Essential plan. MX$14,500 plus MX$2,900/month. It answers FAQs, qualifies, books meetings and hands off to a person. Details on our AI agents for WhatsApp page.
4. Professional CRM. MX$19,500, with 2–3 pipelines, WhatsApp, lead scoring and 6 automations. See our CRM for developers.

The short answer to connecting the site with WhatsApp and a CRM:

• The form and the WhatsApp button feed the same CRM.
• The agent qualifies and books meetings while your sales rep is in another appointment.
• Scoring tells the rep whom to call first.

What it costs and how long it takes before you launch ads

We deliver websites in 1–3 weeks. Book the build at least 3 weeks before the date you want your ads live. These are the prices from our web design page:

• Conversion landing page (1 page, form plus WhatsApp, SEO): MX$9,500.
• Advanced landing page (6+ sections, analytics, A/B version): MX$16,000.
• Corporate site (5–7 pages plus blog, CMS and training): MX$28,000.
• Listings site (up to 25 unit pages, filters, map): MX$42,000.
• English/Spanish version: plus 35% of the project, MX$6,000 minimum.
• Lead-capture calculators: MX$8,500 each or 3 for MX$21,000.
• Real estate integration (CRM, portals, inventory sync): from MX$35,000.

After launch there are two monthly fees:

• Maintenance: MX$1,200/month.
• Managed hosting with monitoring, backups and SSL: MX$900/month.

To pick a starting point without quoting everything at once, run our services diagnostic. It maps your stage to the right piece. If you already have a launch date, book a diagnostic call with us and leave with the piece, the price and the delivery week defined.