Pre-construction real estate marketing cost Mexico guide

Using our published rates, a presale in the Riviera Maya or on Mexico's Pacific coast can go to market with MX$25,400 plus VAT in one-time setup and MX$4,200 plus VAT per month in campaign management, before ad spend. Below we price every line from WebKoi's service pages (October 2026), separate our fee from the media budget that goes to Meta or Google, and weigh the total against the average unit price in Aldea Zama, Playa del Carmen Centro, Marina Vallarta and Sayulita.

The pre-launch foundation: one-time costs

Full branding: MX$12,000 plus VAT, covering identity, stationery and mockups. We produce it first because the development's logo and palette feed the website, the brochure and every reel. These are the one-time pieces, all in MX$ plus VAT:

• Full branding: MX$12,000. See development branding and brochures.
• Four-page real estate brochure: MX$2,800, the PDF your sales team sends on WhatsApp after the first call.
• Website with property catalog: MX$42,000, with up to 25 unit listings, filters and a map.
• Conversion landing page: MX$9,500, a single page with a form, a WhatsApp button and SEO. Both options are on real estate website and landing page design.
• Bilingual Spanish/English version: +35% of the project, with a MX$6,000 minimum.
• Video package: MX$22,000 for 7 reels shot in up to 3 locations. See photo and video production for presales.

What must be ready before the first campaign

To switch on Meta or Google ads you need, at minimum, a landing page or website with a form and WhatsApp, tracking in place (covered in the next section) and ad creative; the 7 reels cover your first weeks of creative. The brochure doesn't block launch, but your team will want it for the first follow-up.

3D renders and virtual tours are outside our catalog and are quoted separately by outside studios. If your project is still raw land, budget that line on its own: without renders, the site and the ads have nothing to show an overseas buyer who can't visit.

Is the bilingual version worth it?

If you're selling to buyers in the United States and Canada, yes. Someone who clicks an English-language ad shouldn't land on a Spanish-only page. The math: on the catalog website, 35% adds MX$14,700 for a total of MX$56,700 plus VAT. On the MX$9,500 landing page, 35% falls below the minimum, so the MX$6,000 floor applies and the bilingual landing comes to MX$15,500 plus VAT. Compare that MX$14,700 surcharge with a single unit in Sayulita, where our zone comparison tool shows an average ticket of MX$6,200,000.

Monthly spend: management fee vs. ad budget

Facebook and Instagram lead campaign: MX$4,200 plus VAT per month. Google Ads campaign: MX$4,800 plus VAT per month. That is our management fee for lead generation campaigns for presales. Ad spend is a separate line: it's what Meta or Google charges to run your ads, and it isn't included in any of our rates.

Once ad spend goes above MX$30,000 per month, the fixed fee is replaced by 12% of ad spend.

Three one-time setups come before the first ad:

1. Business Manager / TikTok Ads Manager setup: MX$2,500 plus VAT.
2. Initial Google Ads setup: MX$4,500 plus VAT.
3. Tracking with pixel, Conversions API and GA4: MX$3,900 plus VAT. Without it, you can't tell which ad produced each lead.

How much ad spend, and what it buys

We set the ad budget with each developer based on zone, sales stage and the cost per lead we measure once campaigns are live; we don't fix it before there's data. For reference on what that spend buys: in WebKoi client presale campaigns, Meta cost per lead started 2026 at MX$75–150, with peaks of up to MX$500 per lead during the year.

How many months you pay

The monthly fee runs for as long as you're selling. Our recommended stages:

• Friends & Family, at the lowest price: 1–2 quarters.
• Presale: 6 months, up to a total of 12 months of pre-marketing.
• Presale during construction: 1–2 years, depending on the type of build.

Handling and measuring every lead: CRM and WhatsApp

Professional CRM: MX$19,500 plus VAT, with 2–3 pipelines, WhatsApp integration, lead scoring and 6 automations. For a single project, the Essential CRM is MX$9,500 plus VAT with 1 pipeline, up to 1,000 contacts and 2 automations. Each lead source we connect (Meta forms, Google, your website) adds MX$3,500 plus VAT. Details on real estate CRM implementation.

So no WhatsApp inquiry goes unanswered:

• Essential WhatsApp agent: MX$14,500 plus VAT to implement, then MX$2,900 plus VAT per month.
• Pro WhatsApp agent: MX$28,000 plus VAT, then MX$4,900 plus VAT per month; it scores leads, writes to the CRM, shares the catalog and produces attribution reports.
• Unified metrics dashboard: MX$7,500 plus VAT, then MX$1,200 plus VAT per month, combining ads, CRM, website and social in one view.

All three are on AI WhatsApp agents and dashboards.

How many leads reach a reservation, and who follows up

Across WebKoi client CRMs in 2026, 60% of new leads moved to contacted and 20% reached a meeting. We track the step from meeting to reservation deposit project by project in the same pipeline; it depends heavily on each sales team, so we don't publish an average. What we do solve is follow-up: the WhatsApp agent replies and qualifies, and the CRM scores each lead so your sales rep calls the prospects closest to reserving first.

Three sample presale budgets

The leanest budget we can build from our full service catalog with prices is MX$25,400 plus VAT one-time and MX$4,200 plus VAT per month; the most complete is MX$159,400 plus VAT one-time and MX$15,100 plus VAT per month. All figures are MX$ plus VAT and exclude ad spend and renders.

1. Lean launch

• Conversion landing page: MX$9,500
• Tracking (pixel, Conversions API, GA4): MX$3,900
• Business Manager setup: MX$2,500
• Essential CRM: MX$9,500
• One-time: MX$25,400, plus MX$4,200/month for the Facebook and Instagram lead campaign.

Built to test demand during Friends & Family on a single channel.

2. Bilingual presale

• Full branding: MX$12,000
• Bilingual catalog website (MX$42,000 + 35%): MX$56,700
• Brochure: MX$2,800
• 7-reel video package: MX$22,000
• Business Manager setup: MX$2,500
• Initial Google Ads setup: MX$4,500
• Tracking: MX$3,900
• Professional CRM: MX$19,500
• One-time: MX$123,900, plus MX$9,000/month (MX$4,200 Meta, MX$4,800 Google Ads).

3. Presale with automation

• Everything in the bilingual presale: MX$123,900
• Pro WhatsApp agent: MX$28,000
• Unified metrics dashboard: MX$7,500
• One-time: MX$159,400, plus MX$15,100/month (MX$9,000 campaign management, MX$4,900 agent, MX$1,200 dashboard).

For the last two, add MX$3,500 for each lead source connected to the CRM.

How that budget compares with one unit sold

Average ticket by zone from our presale zone comparison tool, October 2026:

• Aldea Zama, Tulum: MX$5,200,000
• Playa del Carmen Centro: MX$4,800,000
• Marina Vallarta, Puerto Vallarta: MX$5,500,000
• Sayulita: MX$6,200,000

Our most complete package, MX$159,400 plus VAT one-time, fits several times over into the lowest ticket on the list, Playa del Carmen Centro. Put simply, the marketing foundation for the entire presale costs less than a single unit in any of these four zones.

Ad spend sits outside that comparison, and it's the number to watch every month against cost per lead and CRM conversion.

Where to start on a tight budget

Our service recommender asks a few questions about your project and tells you which service to buy first, with its price and delivery time. It's also the most direct way to answer how many weeks until launch: the timeline depends on what you already have (renders, brand, website) and what we produce in parallel.

If the budget can't cover everything, this is our order:

1. Conversion landing page and tracking, so all ad spend is attributed to a specific ad.
2. Essential CRM, so no lead gets lost between the form and your rep's WhatsApp.
3. Video package and branding, once campaigns show the zone is responding.
4. Bilingual version and WhatsApp agent, once the funnel calls for serving buyers from the United States and Canada.

Run the service recommender with your presale's details, then book a review with our team to turn the result into a launch calendar.