Real estate advisor · Playa del Carmen
Julio Bandera Real Estate
Julio Bandera had nothing digital of his own: a parked domain and an Instagram account. Today juliobandera.com is his first real channel, in Spanish and English, with a calculator that shows the net yield, not just the one that gets advertised.
- Built with
- Next.jsReactTypeScriptTailwind CSS
Starting point
Julio is a real estate advisor in Playa del Carmen working under his own name. When we started, his digital presence was an Instagram account. The first brief asked for four systems at once to reach buyers in Mexico, buyers abroad and brokers.
The idea
“Real estate with no smoke.” The line comes from Sin Humo (“No Smoke”), the YouTube channel Julio hosts with Daniel Sodá, and it became the rule of the site: no figure goes out without a source and a date. The tone is Julio’s, direct and free of superlatives, and the brand comes from his own logo.
How we worked
01 · September 2026
Discovery
We went through the client’s documents point by point and validated assumptions before designing anything.
02 · September 2026
The full plan
All four systems on paper, with a performance budget set before writing any code.
03 · October 2026
Lead generation first
The project focused on what Julio needs today: a site that brings in leads. The design comes from his monogram, in espresso and beige with diagonal cuts.
04 · October 2026
Build
Real content in two languages, the form and the calculator, with mobile and accessibility reviews.
05 · October 2026
Launch
Live in Spanish and English, with fine-tuning after launch.
Technical decisions
- Content without a CMS
- For an advisor who will not be editing on his own yet, a CMS was one more thing to maintain. If Julio wants to edit, we add one.
- Two languages, static pages
- Spanish and English based on the browser, on pages that load fast.
- A form that ends in WhatsApp
- The message lands already written in WhatsApp, which is where Julio replies.
- A calculator with sources
- In the base scenario, the 10.7% gross yield that usually gets advertised ends up at 3.4% net. It is “no smoke” turned into a tool.
What it delivers today
- A home page with the manifesto, projects, calculator, the Sin Humo channel and the buying process.
- Project pages: Gobernador 28, Portofino 28 and land.
- An investing guide: market, costs, taxes, bank trust and FAQ.
- Pages for brokers, about Julio, and contact.
- A printable 12-point buying checklist.
- Everything in Spanish and English, with WhatsApp always at hand.